Najm unveils 2025-2030 strategy with 20 insurance initiatives

By AI, Created 11:24 AM UTC, May 20, 2026, /AGP/ – Najm for Insurance Services launched its 2025-2030 “We Care” strategy in Riyadh on Wednesday, with Insurance Authority Chairman Abdulaziz Al Boug attending. The plan targets better accident response, stronger road safety, and a more efficient insurance ecosystem, including 20 initiatives and goals tied to lower crashes, faster service and SAR 15 billion in savings by 2030.

Why it matters: - Najm’s new strategy is meant to strengthen Saudi Arabia’s insurance infrastructure, not just improve one company’s operations. - The plan ties customer service, road safety and digital transformation to measurable sector outcomes, including lower claims costs and reduced fraud. - Najm set targets that could affect motorists, insurers and the broader mobility ecosystem across the Kingdom.

What happened: - Najm for Insurance Services unveiled its 2025-2030 strategy, “We Care,” on Wednesday in Riyadh. - Insurance Authority Chairman Abdulaziz Al Boug attended the launch, along with senior officials and industry executives from across Saudi Arabia. - Najm positioned the strategy as the next phase of its growth and a way to reinforce its role in the insurance sector. - Najm said the company has evolved since its establishment in 2007 and expanded its services within the insurance ecosystem.

The details: - The strategy centers on improving service delivery and enhancing road safety through a customer-centric framework. - Najm built the plan around four pillars: excellence in core service delivery, innovation for smarter and more efficient motor insurance, expansion beyond traditional roles, and a more sustainable operating foundation. - Najm said the strategy supports its ambition to become the Kingdom’s leading accident response provider, a trusted mobility enabler, a key driver of the insurance ecosystem and a catalyst for sustainable growth. - The plan aims to improve the accident assessment experience, advance damage evaluation models, support national road safety initiatives and build an integrated motor insurance value chain. - Najm also plans to expand services across accident and property segments. - The company wants to support the future of insurance through a fully integrated operating model built on advanced technology and digital transformation. - Najm CEO Mansour Abuthnain said the strategy marks a new phase in the company’s journey and reflects its commitment to advancing the insurance ecosystem in Saudi Arabia. - Abuthnain said the company’s purpose is to contribute to a smoother and safer way of life in the Kingdom. - Najm’s targets include reducing traffic accidents by 30%, shortening the customer journey to under 10 minutes, reaching satisfaction rates above 95%, and generating an estimated SAR 15 billion in savings for the insurance sector by 2030. - Najm said it is focusing on simplifying post-accident processes, improving service quality, reducing claims costs and curbing fraud. - Najm identified 20 strategic initiatives to support the plan. - Those initiatives include remote accident assessment using digital technologies, automation and artificial intelligence. - The initiatives also include advancing damage assessment models in Saudi Arabia. - Najm plans to establish and develop a dedicated data center for the motor insurance sector. - Najm will build an integrated platform for post-accident services. - Najm also plans to introduce smart solutions for driver safety and launch Najm Academy to develop insurance talent.

Between the lines: - The launch signals a broader push to position Najm as a technology-enabled infrastructure player inside Saudi Arabia’s insurance market. - The emphasis on data, automation and artificial intelligence suggests the company wants to move more of the accident and claims workflow into digital systems. - The road safety targets show Najm is linking business performance with public-policy outcomes, which could increase its relevance to regulators and insurers.

What’s next: - Najm will need to turn the 20 initiatives into operating services, technology platforms and measurable sector improvements. - Progress on accident reduction, faster customer handling and savings targets will likely determine whether the strategy is seen as transformational or mostly aspirational. - Najm Academy and the dedicated data center could become key markers of how quickly the company builds the talent and infrastructure needed for the plan.