Citizens Life Group launches free life insurance policy valuation for seniors

By AI, Created 10:13 AM UTC, May 20, 2026, /AGP/ – Citizens Life Group is offering a no-cost policy valuation for seniors 65 and older during Older Americans Month, aimed at helping them find out whether a life insurance policy could be worth more on the secondary market than its surrender value. The launch comes as new industry data shows sellers in 2024 received more than 6.5 times cash surrender value on average.

Why it matters: - Seniors who surrender or let policies lapse may leave substantial money on the table. - 2024 industry data showed life insurance policy sellers received an average of more than 6.5 times cash surrender value. - The same data showed an aggregate $511 million more paid to sellers than insurers would have paid in surrender amounts. - For some policyholders, the difference between a surrender check and a market offer can reach tens or hundreds of thousands of dollars.

What happened: - Citizens Life Group, an Orlando-based life settlement specialists firm, formalized a free policy valuation process for seniors over 65 during Older Americans Month. - The service is designed to help policyholders answer, “What is my life insurance policy worth?” before surrendering or lapsing a policy. - The launch coincides with Older Americans Month, observed every May. - The Administration for Community Living’s 2026 theme is Champion Your Health, which includes financial wellness.

The details: - Seniors can complete a brief online form or speak with a U.S.-based specialist about basic policy and health information. - Citizens Life Group then determines whether the policy is a candidate for the secondary market. - If the policy qualifies, Citizens Life Group connects the policyholder with a licensed fiduciary brokerage that runs a competitive auction across qualified institutional buyers. - Most candidates are at least 65 years old and own a policy with a face value of $100,000 or more. - Universal life, whole life, and convertible term policies most commonly qualify. - The valuation process is free and carries no obligation. - Citizens Life Group says there is no cost to the senior at any stage of the process. - Industry research indicates about 86% of seniors do not know a life insurance policy can be sold. - Americans surrender or let lapse about 9 million policies each year, with a combined face value of about $725 billion. - Citizens Life Group publishes free education explaining that a life settlement is a transaction in which a third-party institutional buyer purchases an existing policy for a lump-sum cash payment, assumes future premiums and collects the death benefit. - Life settlements are formally regulated in 43 U.S. states. - A fiduciary broker represents the seller in a competitive auction across qualified buyers. - The company’s website is here.

Between the lines: - The launch leans on a growing public-awareness gap: many seniors do not realize an in-force policy may have meaningful secondary-market value. - The pitch also shifts the decision point earlier, before a surrender form is signed and a one-time insurer payment locks in the lower value. - Competitive auctions can matter because multiple institutional buyers may push offers above surrender value. - Citizens Life Group is positioning free education and valuation as a financial-wellness tool, not just a sales lead.

What’s next: - Seniors who want to know whether a policy qualifies can submit basic information for review. - Qualified policyholders may be routed into a brokerage-led auction process with institutional buyers. - Citizens Life Group is likely to use Older Americans Month to continue promoting policy valuation as part of retirement planning.

The bottom line: - For older policyholders, a free valuation can reveal whether a life insurance policy is worth far more than the insurer’s surrender check.