Polly says insurance savings can offset 90% of car buyers’ negative equity
Polly’s Q2 2026 Embedded Auto Insurance Report says buyers who shop insurance can use savings to cover most of their trade-in debt, even as average negative equity hits a record second-quarter high. The report also says insurance quoting boosts dealership F&I gross without slowing deal completion.
Why it matters: - Car buyers are carrying near-record trade-in debt, and Polly says insurance savings can help close that gap. - Dealers are also getting a measurable F&I lift from insurance engagement, which could make quoting insurance a more valuable part of the sales process. - The report lands as national insurance rates ease, but most states still have much higher quote levels than they did five years ago.
What happened: - Polly released its Q2 2026 Quarterly Embedded Auto Insurance Report. - The report says insurance savings can offset 90% of the average negative equity balance for car buyers. - Polly said buyers who saved with its platform averaged $1,245 in annual insurance savings in Q2 2026. - That savings level equals about $6,223 in buying power, or 90% of the average negative equity balance. - Edmunds said average negative equity reached $6,884 in Q2, the highest second-quarter figure on record.
The details: - Dealerships that introduced insurance quotes during the purchase process saw a 20% lift in F&I gross. - That translated to $322 more per transaction versus deals with no insurance engagement. - Deals where customers purchased insurance saw a 32% increase in F&I gross. - Those transactions produced $523 more per deal. - The report examined 661,486 retail sales from DMS feeds at 216 dealerships. - Median time from deal open to deal finalization was the same whether or not the buyer received a Polly insurance quote. - Quoted deals were less likely to drag on. - Only 13% of Polly quoted deals took more than a week to finalize, compared with 16% of deals with no insurance quotes. - Among Polly’s top-performing dealership partners, F&I lift over the past 12 months ranged from 7% to 62%. - Half of the top 10 high-engagement dealerships saw lift of 19% or higher across makes, markets and franchise types. - The top-performing dealership, a Nissan franchise in the Northeast, posted a 62% lift in back-end gross, or $1,391 more per deal. - Median monthly insurance quotes continued to ease in Q2 2026. - Of the 36 states with tracked quote volume since 2021, 34 still had higher quote levels than five years ago. - New Jersey buyers are quoted 127% more than in 2021. - New York buyers are quoted 123% more than in 2021. - Washington buyers are quoted 107% more than in 2021. - Tennessee buyers are quoted 98% more than in 2021.
Between the lines: - The report suggests insurance quoting is doing double duty for dealers: helping shoppers absorb negative equity and lifting back-end profit. - The unchanged deal finalization time weakens the argument that insurance quoting adds friction to the sales process. - State-level quote inflation remains a consumer pain point even as the national trend cools. - Chris Pres, Polly vice president of automotive, said insurance engagement is one of the few levers dealers can pull that consistently improves deal outcomes without adding friction.
What's next: - Polly said the full Q2 2026 Quarterly Embedded Auto Insurance Report is available now. - Dealers may use the findings to expand insurance quoting as a standard part of the desk process. - Consumers facing negative equity may have more reason to compare insurance quotes during the purchase process.
The bottom line: - Polly’s latest report frames embedded insurance as both a consumer savings tool and a dealership profit lever.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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