Kinetic Insurance names Matthew Crum vice president of product

Kinetic Insurance appointed former SageSure and Cake product leader Matthew Crum as vice president of product on Aug. 25, 2026, to guide product strategy as the workers’ compensation MGA expands in mid-market and large commercial accounts. The move adds claims and insurance software expertise to Kinetic’s effort to build a more transparent claims experience for employers and injured workers.

Why it matters: - Kinetic Insurance is betting that deeper product leadership will help it scale in workers’ compensation accounts while improving the claims experience for employers and injured workers. - Matthew Crum’s background in claims software and insurance operations is meant to support Kinetic’s push to connect software with core underwriting, claims oversight and loss control. - Kinetic is trying to stand out in a market where workers’ compensation can be operationally complex and slow.

What happened: - Kinetic Insurance named Matthew Crum vice president of product on Aug. 25, 2026. - Crum will oversee product innovation, vision, strategy and roadmap as Kinetic expands across mid-market and large commercial workers’ compensation accounts. - Crum will lead product managers and product designers and work with Kinetic’s executive team and engineering leadership.

The details: - Crum comes to Kinetic with more than a decade of leadership experience in SaaS organizations and insurance operations. - At SageSure, Crum served as director of software product, claims. - Crum helped build and scale SageSure’s claims management platform as the company grew to more than $1 billion in premium in high-catastrophe-risk property insurance. - Crum also held product management leadership roles at Cake Insure, Insurium and talent management platform Talent Reef. - Kinetic said Crum’s experience in claims handling, 0-1 product development and operational software scalability matches the company’s focus on making employers active participants in the workers’ compensation process. - Crum’s main focus at Kinetic will be integrating software with claims oversight, claims handling and loss control. - Crum will also help accelerate development of Kinetic’s proprietary claims intelligence platform for internal teams and policyholders. - Crum said Kinetic is trying to create a simpler, more human experience instead of merely digitizing legacy processes. - Adam Price, CEO at Kinetic Insurance, said Crum’s workers’ compensation domain knowledge and experience scaling technology-driven MGAs will help Kinetic deliver more transparency and value to clients.

Between the lines: - The hire suggests Kinetic is prioritizing product execution as much as insurance expertise. - Bringing in a leader with claims-platform experience signals that Kinetic sees software quality and workflow design as a competitive advantage, not just a support function. - The emphasis on transparency, human support and claims intelligence points to a strategy built around operational differentiation.

What's next: - Crum will begin shaping Kinetic’s product organization, strategy and culture while the company continues expanding its workers’ compensation business. - Kinetic is also continuing development of its claims intelligence platform for both internal use and policyholders. - Kinetic directed readers interested in careers to its careers page.