Oral Rinse Market Forecast to Hit USD 12.03 Billion in 2032 says Coherent Market Insights
Burlingame, CA, Sept. 17, 2025 (GLOBE NEWSWIRE) -- The Global Oral Rinse Market is estimated to be valued at USD 7.25 Bn in 2025 and is expected to reach USD 12.03 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 7.5% from 2025 to 2032. Market growth is propelled by rising awareness of oral hygiene, the increasing incidence of dental diseases, and the launch of innovative oral care products. Additionally, the expanding middle-class population and higher disposable incomes in emerging economies are playing a pivotal role in driving market expansion.
Request Sample Report: https://www.coherentmarketinsights.com/insight/request-sample/8431
Global Oral Rinse Market Key Takeaways
Therapeutic/medicated oral rinse is expected to remain the top-selling product type, accounting for 65.4% of the global market revenue share in 2025.
By indication, anti-gingivitis/anti-plaque segment is set to account for nearly one-fourth of the global oral rinse market share by 2025.
Based on active ingredient, fluoride segment is projected to dominate the industry, capturing a market share of 27.5% by 2025.
North America is expected to lead the global oral rinse industry, holding a prominent global market share of 37.3% in 2025
Asia Pacific, with an estimated market share of 24.5% in 2025, is poised to become a happy hunting ground for oral rinse companies during the forecast period.
Rising Prevalence of Oral Diseases Driving Market Growth
Coherent Market Insights’ latest oral rinse market analysis highlights key factors fueling industry growth. Increasing incidence of oral diseases is one such prominent growth driver.
The global prevalence of oral diseases like gingivitis, periodontitis, and dental caries is increasing significantly. According to the World Health Organization (WHO), oral diseases affect nearly 3.5 billion people worldwide over their lifetime.
This rising incidence is expected to boost demand for oral rinses during the forthcoming period. Consumers increasingly use these oral hygiene solutions to maintain oral hygiene and address oral health issues like bad breath, plaque, or tooth decay.
Immediate Delivery Available | Buy This Premium Research Report: https://www.coherentmarketinsights.com/insight/buy-now/8431
Side Effects and High Costs Limiting Oral Rinse Market Growth
The global oral rinse market outlook looks promising due to rising incidence of oral diseases. However, high cost and potential side effects might limit market growth to some extent during the forthcoming period.
High-quality oral rinses cost more than other oral care products. This higher price can discourage budget-conscious buyers, especially in developing countries, which can lower overall oral rinse market demand.
Moreover, some mouthwash formulations can cause side effects like oral irritation and altered taste perception. This could limit their adoption during the forecast period.
Growing Oral Hygiene Awareness Unlock Growth Prospects
Modern consumers are increasingly becoming aware of the importance of oral care, mostly due to public health campaigns and social media influence. This rising oral hygiene awareness is expected to boost sales of oral rinses during the forecast period.
Oral rinses have become ideal solutions for preventing issues like bad breath, plaque, and gingivitis. People are incorporating these oral hygiene solutions into their daily routines to maintain fresh breath, strengthen gums, reduce harmful bacteria, and promote overall oral health.
Emerging Oral Rinse Market Trends
Rising emphasis on preventive healthcare is a key growth-shaping trend in the oral rinse market. Consumers are increasingly seeking products that help maintain oral health as well as prevent development of dental issues. This is encouraging them to use oral hygiene solutions like oral rinses.
Consumer shift towards natural and herbal-based products is also positively impacting the oral rinse market value. Modern consumers are showing a keen inclination towards using oral rinses featuring ingredients like neem, tea tree oil, aloe vera, and other essential oils.
Ongoing product innovation is expected to boost growth of the oral rinse market. Manufacturers are developing new variants such as alcohol-free versions and rinses targeting specific concerns like sensitivity or dry mouth.
Some manufacturers of oral rinses are adopting sustainable packaging to woo more and more eco-conscious customers. They are increasingly using biodegradable materials, refillable bottles, and recyclable packaging. These innovations are expected to foster market growth.
Leading players are also expanding their presence through partnerships and new facility establishments. For instance, in July 2025, Haleon announced an investment of £130m in a new global oral health innovation centre in Weybridge, UK. This centre aims to strengthen the company’s R&D capabilities and accelerate innovation for oral health products, including Sensodyne and Corsodyl.
Request For Customization: https://www.coherentmarketinsights.com/insight/request-customization/8431
Analyst’s View
“The global oral rinse industry is set to experience steady growth, driven by growing oral hygiene awareness, rising incidence of oral diseases, innovation in product formulations, and expanding distribution channels,” said a senior analyst at CMI.
Current Events and Their Impact on the Oral Rinse Market
| Event | Description and Impact |
| Rising Healthcare Awareness and Oral Hygiene Focus Post-COVID-19 |
|
| Oral Care Innovation |
|
| Shift Toward Natural & Clean-Label Products |
|
Competitor Insights
Key companies in the global oral rinse market report:
- Colgate-Palmolive
- Kenvue
- Dabur India
- Procter and Gamble
- Haleon
- Sunstar Group
- Church and Dwight
- Lion Corporation
- 3M Oral Care
- Himalaya Wellness
- Unilever
- Pierre Fabre
- ICPA Health Products
- Weleda
- Curasept S.p.A.
Key Developments
In June 2025, Davids Health Sciences launched its new Fresh Breath Mouthwash with Hydroxi formula. This novel fluoride-free and alcohol-free formula uses nano hydroxyapatite to provide freshness, enamel health, and gum detoxification.
In February 2025, Colgate-Palmolive introduced the Colgate Total Active Prevention System, a complete oral care solution. It includes a new toothpaste, mouthwash, and advanced toothbrush, all designed to work together to fight and reduce bacteria in your mouth.
In April 2024, Lion Corporation announced the launch of its new oral care brand, OCH-TUNE. The new brand aims to offer a ‘new way to select oral care through style’. The company will also introduce new mouthwashes, toothbrushes, and toothpastes in two styles: SLOW and FAST.
Market Segmentation
Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Therapeutic/Medicated
- Cosmetic/Freshening
Indication Insights (Revenue, USD Bn, 2020 - 2032)
- Anti-gingivitis / Anti-plaque
- Anti-cavity
- Periodontal therapy
- Whitening / Stain-removal
- Xerostomia (dry-mouth relief)
- Halitosis control
- Orthodontic care
- Post-procedure care
Active Ingredient Insights (Revenue, USD Bn, 2020 - 2032)
- Fluoride
- Cetylpyridinium Chloride (CPC)
- Essential Oils (eucalyptol, menthol, methyl salicylate, thymol)
- Chlorhexidine (CHX)
- Peroxide/Perborate
- Zinc/Chlorine Dioxide
- Botanical/ Herbal actives
- Other Combination Actives
Formulation Base Insights (Revenue, USD Bn, 2020 - 2032)
- Aqueous—Alcohol-containing
- Aqueous—Alcohol-free
- Oil-based
- Gel-rinse
Dosage Form Insights (Revenue, USD Bn, 2020 - 2032)
- Ready-to-use liquid
- Concentrate (dilutable)
- Effervescent tablet / powder-to-rinse
- Foaming rinse
- Single-use portion packs
Age Group Insights (Revenue, USD Bn, 2020 - 2032)
- Pediatric
- Teen (13–17)
- Adult (18–64)
- Geriatric (65+)
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
- Pharmacies and drugstores
- Supermarkets and hypermarkets
- Other Health and wellness stores
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Related Reports:
Mouthwash Market Analysis and Forecast for 2025-2032
Dental Hygiene Devices Market Size, Share & Trend Analysis Report for 2025-2032
Oral Care Market Size, Share, Trends & Opportunities for 2025-2032
Our Trusted Partners:
Worldwide Market Reports, Coherent MI, Stratagem Market Insights
Get Recent News:
https://www.coherentmarketinsights.com/news
About Us: Coherent Market Insights leads into data and analytics, audience measurement, consumer behaviors, and market trend analysis. From shorter dispatch to in-depth insights, CMI has exceled in offering research, analytics, and consumer-focused shifts for nearly a decade. With cutting-edge syndicated tools and custom-made research services, we empower businesses to move in the direction of growth. We are multifunctional in our work scope and have 450+ seasoned consultants, analysts, and researchers across 26+ industries spread out in 32+ countries. Contact Us: Mr. Shah Coherent Market Insights 533 Airport Boulevard, Suite 400, Burlingame, CA 94010, United States US: + 12524771362 UK: +442039578553 AUS: +61-8-7924-7805 India: +91-848-285-0837 Email: sales@coherentmarketinsights.com Website: https://www.coherentmarketinsights.com For Latest Update Follow Us: LinkedIn | Facebook | Twitter
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
